Strategy Sessions
The most useful
45 minutes
of your career.
Free.
We look at where you are, review your materials, and you leave with a plan - whether you ever work with us or not.
No obligation.
We don't take your money until we know we can help.
+2000
Showreels analysed
+400
Actors helped
12 Years
Inside casting
144
Five star reviews
“Ridiculously recommend Devils Avocado if you are looking to improve your career as an actor. They are dedicated, full of professionalism and god are they hilarious.”
★★★★★
“My first showreel led to me getting an agent within a month of receiving it, and has already opened so many opportunities and acting roles.”
★★★★★
“Hands down the best experience I've ever had whilst filming. The team are so supportive and friendly! I owe a lot of the work I've got to them.”
★★★★★
“Love my finished showreel, and it's helped me book professional roles. Excellent professional experience from start to finish.”
★★★★★
“The finished scenes look and sound to an industry standard; my talent agent happily approved. They produce scenes that really capture the essence of who you are as an actor.”
★★★★★
“Provided a great script, scene partner and prep work prior to shoot day. The end product was brilliant - I've had great feedback from my agent and others on my scene.”
★★★★★
“From insightful consultations to custom written scenes, a stress-free filming day and quick edits - and they're still in contact now, supporting me on how to use it to start booking jobs.”
★★★★★
“You get scripts written for you, zoom calls with Joey and the other actors, the footage filmed and edited - it really is a full service, and great value for money too.”
★★★★★
“Having been with cheaper showreel companies before and not being happy, I can confidently say I haven't looked back since working with DA. You get what you pay for.”
★★★★★
“The best decision I ever made! It's such a personal and tailored experience for you and your career goals. They really go above and beyond - 10000% recommend!”
★★★★★
“An in-depth meeting about what I wanted meant the scripts were exactly suited to me, as well as the two other amazing actors I was paired with.”
★★★★★
“I've had so many amazing compliments on the showreels they produced for me! Definitely worth every penny - you will not be disappointed.”
★★★★★
“Not only was it an amazing experience, the results were amazing as well. A professional showreel and great value for money. Our industry is lucky to have these guys!”
★★★★★
“When a script didn't quite fit my vision, the team listened and completely re-wrote it with me in mind. I was blown away by the attention to detail.”
★★★★★
“Being a stage actor I was nervous in front of the camera, but they make you feel so comfortable, direct you clearly and put you at ease. 10/10 would recommend.”
★★★★★
“I had headshots and two showreel scenes done and couldn't be happier. Joey and the team created a really safe, comfortable environment to explore and trial ideas.”
★★★★★
“The final showreels exceeded my expectations. What sets them apart is their unwavering support beyond the completion of the filmed scenes.”
★★★★★
“Each member of the team has so much knowledge that they shared before, during and after filming. They really care about what they do - 100% recommend for your first showreel.”
★★★★★
“They were really collaborative, so the script was perfect for what I wanted. We got a very cool shot which will forever be the end of my showreel - it looks so high quality!”
★★★★★
“They did a great job pairing me with the perfect actors for my scenes, and gave us great tips to enhance the performance. The results were wonderful!”
★★★★★
“Putting together a showreel can feel intimidating, but they made it fun and joyful. It's a great feeling to share a high quality showreel with agents and casting directors!”
★★★★★
“I've worked with DA twice now, and both times the team has been absolutely outstanding. I'd recommend them 100 times to any actor looking for an excellent showreel.”
★★★★★
“If I could give a galaxy of stars to these lads, I would. Stellar, professional direction - I'm so delighted with my showreel and headshots, I've recommended every artist I know.”
★★★★★
“I wish every day was like that - full of good creative energy and brilliant, professional people. They told me to trust them, so I did, and I'd do it again.”
★★★★★
“Each scene gets broken down and talked through, and each take builds on the last so they get your best. Just the nicest guys, offering direction and encouragement all day.”
★★★★★
“I started through their free showreel workshop, which proved invaluable for someone new to acting and needing a showreel. I'm really pleased with the final result!”
★★★★★
“Without a doubt the best. They know their techniques and exactly how to build your showreel - a great bunch to work with.”
★★★★★
144 reviews. All five stars. No exceptions.
What actually
happens on the call?
No mystery. No ambush. 5 steps in this order:
- 1
Where You're At
Training, credits, materials, and where you want this to go. The honest version, not the Spotlight version.
- 2
We Review Your Materials
Reel, headshots, profile. We've analysed over 2,000 showreels - we know exactly what casting skips past.
- 3
What's Holding You Back
It's almost never talent. We name the actual blocker, out loud, so you can stop guessing.
- 4
Your Archetypes
What casting can buy from you tomorrow - and how to pitch yourself so they do.
- 5
Your Action Plan
Exactly what to do next, in order. Yours to keep whether you ever work with us or not.
Straight talk.
Yes, there's a pitch at the end. If we think we can help, we'll tell you exactly how - a showreel, coaching, or both - and exactly what it costs. If we can't help, we'll tell you that too, and point you somewhere better suited.
No pressure, no countdown timers, no “this offer expires when you hang up”. We don't take money from actors we can't help. Bad business, worse karma.
This is for you if…
- You're a working (or nearly working) actor not getting enough auditions.
- You have a reel, but it isn't opening doors.
- You couldn't tell us your castable type in one sentence.
- Agents and casting directors keep not replying, and nobody will tell you why.
It isn't if…
- You want someone to promise you fame (nobody honest can).
- You're after ongoing free advice with no intention of ever investing in your career.
- You think the industry owes you a living for your talent alone - talent's the ticket in, not the whole game.
Who you'll be talking to.
Every session is led by Joey Lockhart, Devil's Avocado Co-Founder. Not a sales rep.
Joey trained as an actor, and worked his way up to Head of Industry Relations at a major UK casting platform. Twelve years watching the industry from the inside, one pattern on repeat: talented actors stuck - not on craft, but on the business of being an actor.
Fair Questions
›Is it actually free?
Yes. No card, no deposit, no sneaky trial that bills you later. The session costs you 45 minutes and nothing else.
›What's the catch?
The 'catch' is the bit most companies hide: at the end, if we think we can help, we'll offer to. That's the whole business model - we give you a genuinely useful session, and some people choose to work with us afterwards. See the straight talk above.
›Do I need a showreel already?
No. Plenty of actors book a session precisely because they don't have one yet and want to get it right first time. If you do have one, we'll review it live.
›What if I already have an agent?
Even better - the session gets sharper. Having an agent doesn't mean you're getting enough auditions, and the plan we build works with your representation, not against it.
›Is it in person or online?
Online, on a video call. You can be anywhere in the UK (or beyond) - all you need is a camera and your questions.
›Who am I actually talking to?
Joey Lockhart, Devil's Avocado co-founder. 12 years inside casting, not a sales rep reading a script. Scroll up for the full story.
